Mantua sisters launch beauty business
By Paula Schleis
Beacon Journal staff writer

… Take on L'Oreal, Olay and Garnier. In this economy. With an unknown skin care line you can't afford to advertise. In an industry oversaturated with competitors. But as sisters Kim Vernis and Karen DeLuca share the story behind that challenge, one thing rises above the brutal business education they've acquired in the past three years: Their belief in Semeli, and their determination to share it. ''We don't have the capital to compete . . . '' Vernis said, ''but if we could, we'd be skyrocketed to the top because it's an effective product.' …
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HOLLYWOODWEEKLY.NET interview by Zoe Patra. The Best-Kept Secret of the Greek Gods and Goddesses.

… Semeli's secret is out, and everyone from Hollywood to Mount Olympus is starting to spread the word. Thoughts of Greece conjure up images of the perfect get-a-way; white sandy beaches, sunsets that burn for hours, lemon trees housing the smallest hummingbirds you've ever seen. It's something to behold, and celebrate, preferably over a plate of kalamata olives, chilled ouzo and grilled lemon octopus. …
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Beauty News NYC highlights Semeli products in their article Global Goodies…Skin Care From Around the World covering beauty products from around the world.

… With spring on the horizon, it’s time to scrub away remnants of a chilling winter. Take a hint from the beautiful Grecian goddesses who’ve used olive oil extracts and kernels to exfoliate and hydrate skin. Leave your skin soft and fresh by applying Semeli’s Face Peeling (Scrub) made with organic olive kernels. …
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Womens Wear Daily highlights Semeli products in their article Extracts Expands Space, Lures Exhibitors covering the Extracts, part of the New York Internation Gift Fair.

… Eurocosmetica unveiled its new bath, body, hair and skin care brand Semeli Natural Products at this week's show as well. The formula contains Eurocosmetica's trademark Greek organic olive oil, an ingredient known for its high concentration of antioxidants and vitamins. …
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Two of Semeli's products have been named as finalists in Ex•Tracts Summer 2007 Best New Products Awards. Semeli Anti-Aging Nourishing Night Cream named as a finalist in the Bath & Body category. And Semeli Natural Suncare SPF 25 named as finalist in the Natural/Organic category

Read the entire press release here.

Semeli Natural Products Shampoo for Dry & Normal Hair -- Rice proteins repair hair strands and organic olive oil hydrates in Semeli Shampoo for Dry & Normal Hair ($24; www.semeli.net).

(PDF, 416KB)

Eurocosmetica, NA, LLC, owned by the dynamic sister team of Karen DeLuca and Kim Vernis, has secured exclusive import and distribution rights to Semeli, a line of Organic Olive Oil based skin care products. Having visited the Mediterranean often, Karen & Kim have thoroughly embraced the lifestyle and diet of the region, which is rich in fresh, natural, and organic products. Both have enjoyed incorporating these elements into their lifestyle and cooking. They were elated when extended family in Greece developed the Semeli line of natural and organic based products. This allowed them to apply the benefits of the Mediterranean diet to their skin care routine. With this distribution agreement, they are excited and passionate to be able to share the unique benefits of Semeli. It is currently available locally at The Spa at Glenmoor.

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